HOUSTON, TX-July 28, 2008 – Houston PR Firm Bayou City Public Relations is conducting a back-to-school PR campaign for the more than 100 private-practice optometrists who own Texas State Optical (TSO) eye care clinics.
TSO clinics are located in Texas, Louisiana, Oklahoma and Arkansas and are the single largest provider of vision insurance plans in Texas and the Southwest.
“The goal of the campaign,” said Bayou City PR president Sharon Dotson, “is to remind moms and dads that September — which is also Children”s Eye Health and Safety Month — is a logical time to get kids’ eyes checked.”
“A key message of our campaign is to educate parents about the realities of the E-Chart,” said Dotson, referring to the diagnostic tool schools have used for decades to test children’s eyes. “It’s called the Snellen chart,” said Dotson.
“In this PR campaign,” said Dotson, “TSO’s message is: ‘Don’t stop here. The E-Chart is a great place to start, but it identifies only the most obvious things that could be wrong with a child’s eyes.”
Dotson said the E-Chart typically points to children who can’t read the blackboard, “but TSO optometrists will be reminding parents during this campaign that there are many other eye issues the Snellen test is not equipped to pick up.”
The PR campaign will give the following tips to Texas moms and dads, said Dotson.
- Schedule a regular eye exam for your child with an eye care specialist. That way, you will have the complete vision story.
- Learn from your family’s health history. Genetics count. If someone in the family has suffered from misaligned eyes, childhood cataracts, or another serious eye disease you need to satisfy yourself that your child is not suffering from the same vision problems.
- Protect your children’s eyes. You put them in a car seat when they’re little. You insist your children wear bicycle helmets. Just as important – arm your kids with impact-resistant sunglasses that provide 100% UV protection. Think of it as sunscreen for the eyes.
- Bond with the teacher – Teachers are often a parent’s first line of defense for recognizing eye problems. Stay in touch with the teachers and listen carefully when they discuss your child’s classroom behavior.
For more information about the Texas State Optical back-to-school PR campaign, call Dotson at Bayou City Public Relations – (281) 859-9800. Bayou City PR’s website is www.bayoucitypr.com.