Las Vegas, NV-- Call it the ultimate plasma TV – or the world’s largest drive-in movie. Whatever – since January 20, this larger-than-life 50-ft. billboard has played to six lanes of traffic inching down the NAFTA highway where Laredo meets Nuevo Laredo.
A sister billboard on the San Diego/Tijuana border has held 24 lanes of traffic captive since 2004.
Laredo is the number one inland port of entry between the United States and Mexico. With more than 4 million people a month, the San Diego/Tijuana divide is the busiest border crossing in the world.
Because cars must wait for up to two hours to get across, most people have little choice but to take in the sight, sound and motion produced by two LED display video boards, one billion colors, two ticker displays, a 23 mm. pixel pitch and a 140-degree horizontal viewing angle, all communicated in – pick your pleasure – English or Spanish.