LAS VEGAS, NV, December 12, 2006 – Franchot Mackin, a leader in the advertising sales industry, is the new sales and marketing manager for Border Billboard, a niche outdoor advertising company whose glitzy 50-ft. multi-media ‘Times Square’-type billboards dot border crossings between the United States and Mexico.
“Franchot is known within our industry for her ability to craft media packages that create value for everyone involved,” says Jennifer Stefano, president and CEO of Border Billboard (www.BorderBillboard.com) which is headquartered in Las Vegas. “Adding Franchot to our team is a major score for Border Billboard as we develop an increasingly larger presence in the marketplace,” says Stefano.
Mackin’s creativity is an important strength she brings to the job, says Stefano. “Her talent for developing industry relationships will help us further capitalize on the burgeoning $700 billion U.S./Hispanic market.
A graduate of Phillips Andover Academy and Colgate University, Mackin, who resides in Beaverton, Oregon, most recently served as media sales manager for TransCore, a satellite technology company based in Pennsylvania. She was also media manager for a Gannett-owned publication in Portland and before that she managed an online advertising program for ZDNet, a division of Ziff Davis. Stefano says a typical Border Billboard advertising package sells for $10,000 a month and plays 144 times a day. The ads attract a huge captive audience of motorists who slowly make their way across the U.S./Mexico divides. Border Billboard advertisers include: Best Buy, Coca-Cola, MacDonald’s, Hummer, Sprint, Azteca America, Church’s Chicken, Coca Cola, Disney Live, Dos Equis, McDonald’s, Miller Beer, Paramount Pictures, Tecate and Toyota.
