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Free PR Tactic Pays Off

Well, as you may know, online networking is both my passion and my expertise, so I was pretty peeved when I read the article Is the net working for networking? Research says 'No' on Silicon.com. (Mind you, the problem was with the study, not with Silicon.com's reporting of it).

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Want Some Good PR?

How many times have you read a newspaper article about your topic, your area of interest, the subject about which you are an undeniable authority—and felt disheartened and disgusted that you were not the person who was being quoted? An article by Sharon Dotson in About.Com.

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Everything old is new again: A Press Release By Any Other Name Might Be An Optimized Press Release

A new development in the world of marketing and public relations is the advent of the optimized press release. An optimized press release can make its way to the top of Google and Yahoo! News in less than 24 hours for relevant keywords. Other optimized press releases stay perched on the first page of Google for six months or longer.

For those of us who have made a living distributing these informative little documents throughout our careers, the question seems to be: Can there be anything new in the world about the venerable press release? Yes, thanks to Internet technology.

So, exactly what is an optimized press release?

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Getting PR in Your Town: Realities to Remember

In business, getting effective media coverage is often crucial to success. Doesn’t matter how good you are if they don’t know you’re out there. But, there are realities to remember about the media, wherever you do business. An article by Sharon Dotson in About.Com.

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