For new business and companies looking to grow their client base, PR firms serve as a highly effective tool to reach new customers and refresh their image. Bayou City PR is a nationally recognized public relations management company and publicist that specializes in providing positive media exposure to companies while utilizing search engine optimization techniques and positive social media coverage.
Our process helps companies expand visibility among clients online as well as off. Through helping our clients expand their business exposure via online media and social applications, their Internet customer interaction undergoes a major boost, which is directly related to a consistent posting ratio of relevant information and news. By helping businesses to develop these social hubs, they’re given the opportunity to build a vast group of a committed and specific community of online clients. This kind of online interaction sends business to the company’s website, which increases the value and exposure of their online presence.
WHAT ARE PR FIRMS?
The best way to look at PR firms is as a marketing division for your business. We will work tirelessly to promote your business offline and online. What public relations companies like our so is to create a positive image for your company in the media exposure marketplace that will attract new customers. This extends far beyond the purchase and placement of advertisements. While advertising may have its place, there are many drawbacks to this form of marketing to customers.
HOW ADVERTISING HAS CHANGED
Anybody can purchase an ad in the paper, place an ad on a billboard, or post ads through Google. This seems like a no-brainer marketing strategy, but the reality is that customers are just as aware of this fact. In our modern world, the culture is hyper-saturated with images and customers have learned to differentiate the difference between honest, earned media and paid product placement and advertising. The difference is that when you encounter a paid ad, you are likely to ignore it because it does not come from a trusted source. When you or your customers see a company discussed and like on social media like Facebook or similar places, it comes as a personal recommendation and endorsement from people that they know and trust. Trusted opinions are powerful motivators and serve as a driving force for attracting new traffic from potential new customers. PR firms like our serve as a mean of penetrating the overcrowded realm of the online world. With so many competing messages and companies online, it is quite easy for your brand and message to be lost in the deluge of other similar companies. Maintaining a constant presence online is key, but doing this in a way that consistently and positively reaches people is a daunting and incredibly time consuming process for any business owner. We serve as a simple and effect method for spreading your brand and message while saving you valuable amounts of time and money.