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The Importance of a Publicist in a Digital World

The Importance of a Publicist in a Digital World

by Toria Walker / No Comments / 166 View / June 26, 2014

In a time where word of mouth, online reviews and social media can make or break a person’s or company’s reputation, hiring a public relations firm like Bayou City PR is more important than ever. Protecting one’s image in the limelight takes a lot of diligence and effort on behalf of the publicist assigned to the client. Here we explore just what a publicist does and what he or she does to keep you on track.

What are Publicists?

Publicists aren’t just for sports stars and celebrities. Anyone who’s in the public eye in any capacity can retain the services of a publicist. These professionals typically work for public relations companies that promote the favorable reputation of a person, company or group. They work hard to manage the delicate balance between the public persona and the private life of the individual hired to represent them. Through the use social media, press releases, PR campaigns and reputation management, publicists are a crucial component to anyone who makes a living in the spotlight.

The Public Relations Society of America (PRSA) defines the term public relations as a strategic communication process that develops relationships between organizations and individuals with their audience. This practice actually goes back to the beginning of the 20th century, with the focus constantly evolving from simple press agentry and publicity to encompass concepts that address relationship building, audience engagement and social media. Getting noticed for all the right things is what a PR firm can help you do. These professionals basically sell your image to the public through social media campaigns and editorial coverage such as press releases, essentially getting press through earned or free media.

Why Hire a PR Firm in Today’s Digital World?

To keep up with the demands of the digital world, your publicist must be on top of social media to build your brand and manage your reputation. This means ensuring adequate, positive coverage via sites like Facebook, Twitter, YouTube and LinkedIn. Gone are the days when people relied solely on magazines, newspapers, TV and radio ads to promote their brand. Now, you have instant access to your fans, customers and clients.

Your PR professional can help you network in the digital age, the very foundation of which is based on instant communication. Looking beyond how many “Likes” you get on Facebook, your publicist digs deeper into the forces that contribute to your success as a person and as a business. A solid PR firm knows how to increase social outreach, establish social networking links, augment web traffic and conversions and decrease overall marketing expenses. This leads to a more stable and loyal relationship between the two parties.

A PR firm worth its salt will go beyond the traditional media relations role and create content, motivate readers to comment on it and share it with others, help you build a sense of community and loyalty, generate qualified leads and track the results, says Social Media Today. This is a world in which word of mouth chatter and online reviews about your business can make or break your career. You don’t have time to stay on top of every comment, every post, every tweet, every review. Your publicist does. Hire a firm like Bayou City PR that is trained and educated in the ever-involving industry that is social media marketing to manage your reputation and keep it squeaky clean.

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