There are many reasons to hire a public relations (PR) firm, most notably of which is the desire to propel your business into the limelight. You want to get your business noticed for the right things, and that’s where professional PR agencies come in. These professionals essentially “sell” your company, product, service or idea to the public through editorial coverage and social media campaigns. They differ from advertising agencies in that the coverage they give a business is called earned or free media, focusing on spreading the word virtually. Here are a few common reasons why you may want to hire a PR agency like Bayou City PR.
These days, building your brand is done through the establishment of relationships on social media sites like Twitter, Facebook, YouTube and LinkedIn. If you’re not already established on one or all of these sites, you’re missing the boat on free advertising, interaction with your customers and potential sales. Networking in the digital age involves instant communication. PR agencies can tap into that and help you connect not just with customers but also with journalists, reporters and bloggers who can further spread your message. A solid PR firm will look beyond the “Likes” on your Facebook page and dig deeper into the factors that make your business thrive, such as tracking how much traffic to your website has grown since you’ve hired them, says Entrepreneur magazine.
While you may be an excellent business person, don’t assume that you can also write effectively. For this, you’ll need to hire a PR firm that employs good-quality writers, bloggers, editors and former newspaper reporters who know how to convey a message succinctly. Effective writing takes a lot of time and effort, probably much more than you are willing to give. Spending your limited budget on a professional copywriter is money well spent.
Online Press Releases
Ditch the expensive ad campaigns and try optimized online press releases that get results, especially for small companies on a shoestring budget. Such press releases have been known to ensure top 10 placement in Google’s natural search results in under a week, says Bayou City PR. With an inherently longer life span, online press releases can stay on Google for up to six months.
Search Engine Optimization (SEO)
As the top way businesses advertise online these days, SEO is a prime service offered by any PR firm worth its salt. It’s an excellent way to increase brand awareness to a wider audience thanks to the use of targeted keywords that in turn lead to higher rankings on all of the top search engines. From blogs and relevant content posts to press releases and articles, SEO is an increasingly vital asset to any business.
Whether you’re running for office or launching a new product, getting noticed takes time and effort. A PR agency can propel you to the forefront of the public consciousness in a competitive media market through strategic initiatives that focus on perception. The premise is simple: if your competitor is getting all the attention online and in the community, you are not. A good PR company can boost your public image and perception, showing customers what you can offer and how you will deliver it.