Bayou City PR is one of the leading PR firms in the area, and here we offer some tips on maximizing your public image.
CONVERT NEWS RELEASES INTO ARTICLES
The best releases are intended to provide journalists with all the details necessary to create an article with as little editing as possible. This means that with a little reformatting, you too can ”create” articles that place your business in the right in the middle of spotlight. Publishing these online and inserting links to your homepage can do wonders for PR SEO rankings.
POST RELEASES ONLINE
Remember that simply posting news releases as they are can provide a substantial amount of SEO and significant traffic to your homepage (make sure to insert the necessary links). Use popular keywords throughout the release and within links to driveup and maximize SEO results. This includes posting the news releases to the News section of your website as well as free and paid public relations newswires and news release newswires.
WHAT’S THE DIFFERENCE BETWEEN PUBLIC RELATIONS NEWSWIRES AND REAL NEWSWIRES?
PR newswires are filled with news releases from PR firms, people, and companies that pay a fee to post their company news. There are several companies that provide these services. Each has their own unique features and benefits. The Associated Press contains stories published exclusively by AP correspondents and newspapers that subscribe to the AP service. Companies are unable to pay to have their news placed here. Editors select the content they post to the AP wire based on the overall news value. Other major news wires such as Reuters and Dow Jones also exist. PR firms such as ours have relationships with these unpaid newswires and actively pitch our client’s best stories to our contacts within these newswires.
AWARD ENTRIES AND RECOGNITION
Use coverage as proof to judges of your ability to deliver a trusted and professional product/service. This could mean easily the difference between being a runnerup and first place.
UTILIZE THEM AS SUBJECT MATTER FOR BLOG POSTS
A press release is designed to provide content worth talking about, right? That being the case, why not select the more ”juicy” parts and revamp them into blog posts. This provides readers with engaging content that has them thinking and talking about what matters most: you.
INSERT THEM INTO EMAILS AND NEWSLETTERS
Keep a steady stream of information that goes straight to target audience inboxes. With or without an article, this ensures that your business remains relevant; providing an educational source which reminds them of you and your accomplishments. Again, continuing a steady stream of information helps create a perception that business must be good, why else would you be getting such a large amount of media attention? PR Firms understand the importance of the email campaign alongside social media.