Top 10 Reasons to Hire a PR Firm
- You are launching a new product or service.
- You are relocating or adding new locations.
- You have a niche business with products/services few offer.
- Your company supports charitable and community projects.
- You are a leader in your field – and few people realize it.
- Your competition is getting media coverage that you are missing.
- You don’t have time to write for trade/professional publications.
- You get local media coverage, but now you’re ready to go national.
- You have an inspiring story to tell that will motivate others.
- Your industry or profession is misunderstood.
Contemporary PR firms are multi-faceted entities—offering a combination of public relations and marketing services that effectively utilize both traditional and digital mediums. From search engine optimization (SEO) to electronic press kits, the techniques and tools employed by today’s PR professionals are almost wholly tied into that vast global system we call the Internet.
Houston PR firms that have efficiently integrated core marketing techniques and tailored their strategic approach to fully encompass the digital realm have the ability to provide a dynamic and broad range of services to local businesses. Just to get an idea about the type of services that today’s PR firms can offer clients, here are two of the most currently relevant and in-demand goals of an integrative marketing and public relations campaign
In response to the digital revolution, PR agencies have adapted to suavely incorporate new media into their box of tools for building and branding client businesses. Gone are the days of the solitary “traditional” media approach—as print and even broadcast mediums give way to the online age.
Houston PR Firms specialize in building a brand and public image for locally based businesses by knowing the regional market and crafting campaigns designed specifically to target its consumer base. Small- to enterprise-level companies located in Houston and its surrounding…
In a time where word of mouth, online reviews and social media can make or break a person’s or company’s reputation, hiring a public relations firm like Bayou City PR is more important than ever. Protecting one’s image in the limelight takes a lot of diligence and effort on behalf of the publicist assigned to the client. Here we explore just what a publicist does and what he or she does to keep you on track.
Among the many reasons to hire a Houston public relations firm is during times when your industry or profession is suffering from negative press or publicity. These dark times call for immediate PR activity to counteract the negative reports that may emanate from many sources, including traditional media and social media.