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Top 10 Reasons to Hire a PR Firm

  • You are launching a new product or service.
  • You are relocating or adding new locations.
  • You have a niche business with products/services few offer.
  • Your company supports charitable and community projects.
  • You are a leader in your field – and few people realize it.
  • Your competition is getting media coverage that you are missing.
  • You don’t have time to write for trade/professional publications.
  • You get local media coverage, but now you’re ready to go national.
  • You have an inspiring story to tell that will motivate others.
  • Your industry or profession is misunderstood.

Public Relations Today: 3 Ways PR Firms are Integrating Digital Marketing Initiatives

Posted on July 30, 2014 by Toria Walker

Contemporary PR firms are multi-faceted entities—offering a combination of public relations and marketing services that effectively utilize both traditional and digital mediums. From search engine optimization (SEO) to electronic press kits, the techniques and tools employed by today’s PR professionals are almost wholly tied into that vast global system we call the Internet.

Public Relations Today: Two Major Things Houston PR Firms Can Do to Help Build Your Business

Posted on July 30, 2014 by Toria Walker

Houston PR firms that have efficiently integrated core marketing techniques and tailored their strategic approach to fully encompass the digital realm have the ability to provide a dynamic and broad range of services to local businesses. Just to get an idea about the type of services that today’s PR firms can offer clients, here are two of the most currently relevant and in-demand goals of an integrative marketing and public relations campaign

The Role of PR Agencies in the Digital Age

Posted on July 15, 2014 by Toria Walker

In response to the digital revolution, PR agencies have adapted to suavely incorporate new media into their box of tools for building and branding client businesses. Gone are the days of the solitary “traditional” media approach—as print and even broadcast mediums give way to the online age.

Read more about the role of PR agencies in the digital age

 How Houston PR Firms Can Help Your Local Business Grow  

Posted on July 5, 2014 by Toria Walker

Houston PR Firms specialize in building a brand and public image for locally based businesses by knowing the regional market and crafting campaigns designed specifically to target its consumer base. Small- to enterprise-level companies located in Houston and its surrounding…

Read more about how Houston PR firms can help your local business grow

The Importance of a Publicist in a Digital World

Posted on June 26, 2014 by Toria Walker

In a time where word of mouth, online reviews and social media can make or break a person’s or company’s reputation, hiring a public relations firm like Bayou City PR is more important than ever. Protecting one’s image in the limelight takes a lot of diligence and effort on behalf of the publicist assigned to the client. Here we explore just what a publicist does and what he or she does to keep you on track.

Read more about the importance of a publicist in a digital world

Public Relations Blunders and Successes and How Houston Companies Can Avoid Bad Press

Posted on June 18, 2014 by Toria Walker

Among the many reasons to hire a Houston public relations firm is during times when your industry or profession is suffering from negative press or publicity. These dark times call for immediate PR activity to counteract the negative reports that may emanate from many sources, including traditional media and social media.

Read more about how public relations blunders and successes and how Houston companies can avoid bad press