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Daily Archives : July 30, 2014

Public Relations Today:  3 Ways PR Firms are Integrating Digital Marketing Initiatives

Public Relations Today: 3 Ways PR Firms are Integrating Digital Marketing Initiatives

Contemporary PR firms are multi-faceted entities—offering a combination of public relations and marketing services that effectively utilize both traditional and digital mediums. From search engine optimization (SEO) to electronic press kits, the techniques and tools employed by today’s PR professionals are almost wholly tied into that vast global system we call the Internet.

No Comments / 144 View / July 30, 2014

Public Relations Today:  Two Major Things Houston PR Firms Can Do to Help Build Your Business

Public Relations Today: Two Major Things Houston PR Firms Can Do to Help Build Your Business

Houston PR firms that have efficiently integrated core marketing techniques and tailored their strategic approach to fully encompass the digital realm have the ability to provide a dynamic and broad range of services to local businesses. Just to get an idea about the type of services that today’s PR firms can offer clients, here are two of the most currently relevant and in-demand goals of an integrative marketing and public relations campaign

No Comments / 58 View / July 30, 2014