Contemporary PR firms are multi-faceted entities—offering a combination of public relations and marketing services that effectively utilize both traditional and digital mediums. From search engine optimization (SEO) to electronic press kits, the techniques and tools employed by today’s PR professionals are almost wholly tied into that vast global system we call the Internet.
Daily Archives : July 30, 2014
Houston PR firms that have efficiently integrated core marketing techniques and tailored their strategic approach to fully encompass the digital realm have the ability to provide a dynamic and broad range of services to local businesses. Just to get an idea about the type of services that today’s PR firms can offer clients, here are two of the most currently relevant and in-demand goals of an integrative marketing and public relations campaign