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Public Relations Today: 3 Ways PR Firms are Integrating Digital Marketing Initiatives

Posted on July 30, 2014 by Toria Walker

Contemporary PR firms are multi-faceted entities—offering a combination of public relations and marketing services that effectively utilize both traditional and digital mediums. From search engine optimization (SEO) to electronic press kits, the techniques and tools employed by today’s PR professionals are almost wholly tied into that vast global system we call the Internet.

Top 10 Reasons to Hire a PR Firm

Top 10 Reasons to Hire a PR Firm

  • You are launching a new product or service.
  • You are relocating or adding new locations.
  • You have a niche business with products/services few offer.
  • Your company supports charitable and community projects.
  • You are a leader in your field – and few people realize it.
  • Your competition is getting media coverage that you are missing.
  • You don’t have time to write for trade/professional publications.
  • You get local media coverage, but now you’re ready to go national.
  • You have an inspiring story to tell that will motivate others.
  • Your industry or profession is misunderstood.

Top 10 Reasons to Hire a PR Firm