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The Role of PR Agencies in the Digital Age

Posted on July 15, 2014 by Toria Walker

In response to the digital revolution, PR agencies have adapted to suavely incorporate new media into their box of tools for building and branding client businesses. Gone are the days of the solitary “traditional” media approach—as print and even broadcast mediums give way to the online age.

Read more about the role of PR agencies in the digital age

Top 10 Reasons to Hire a PR Firm

Top 10 Reasons to Hire a PR Firm

  • You are launching a new product or service.
  • You are relocating or adding new locations.
  • You have a niche business with products/services few offer.
  • Your company supports charitable and community projects.
  • You are a leader in your field – and few people realize it.
  • Your competition is getting media coverage that you are missing.
  • You don’t have time to write for trade/professional publications.
  • You get local media coverage, but now you’re ready to go national.
  • You have an inspiring story to tell that will motivate others.
  • Your industry or profession is misunderstood.

Top 10 Reasons to Hire a PR Firm